Become an Affiliate

We run a straightforward affiliate programme for LuckyNiki and invite publishers, streamers, affiliates and marketing partners to work with us. We aim to build long-term relationships that reward sustainable traffic, while giving partners the tools and support they need to convert and retain UK players. If you create content, run traffic or manage communities, our programme is designed to be practical and easy to integrate into your channels.

Programme purpose

Our affiliate scheme exists to drive responsible, compliant player acquisition and to share value with partners. We focus on traffic from the United Kingdom and other regulated markets where we operate. The programme supports a range of partner types, from content creators and review sites to email and paid media specialists, with an emphasis on transparency and steady performance.

Partnership benefits

We offer a commercial package tailored for affiliates who send genuine, converting traffic. Partners get access to a dedicated account manager, localised creative assets, and support with campaign setup. We aim to keep onboarding quick and provide guidance on compliant promotional messaging for UK-facing audiences.

Commission structure

We provide flexible commercial models to suit different partner needs. Available options include revenue share, CPA deals and hybrid arrangements combining both approaches. We do not publish fixed rates here, as terms are set per partner and based on traffic quality, geography and long-term potential. High-performing partners can discuss custom agreements and performance reviews to align incentives over time.

Tracking and reporting

All partners receive access to a secure tracking dashboard with detailed conversion and revenue reports. The dashboard shows clicks, registrations, deposits and subsequent revenue so you can monitor campaign performance. We support standard tracking features such as tracking links, pixel or postback options and downloadable reports to help with reconciliation.

Marketing tools and support

You will receive ready-to-use creatives, localised landing pages and regularly updated asset packs that are compliant with UK advertising rules. Our account managers help with A/B testing ideas, recommended landing pages and tips to improve conversion. We also provide campaign guidance to keep messaging within regulatory and brand guidelines.

Long-term cooperation

We look for sustainable partnerships and offer periodic reviews to optimise performance. Payments, reporting cadence and operational details are agreed during onboarding and aimed at creating a reliable working rhythm. We also operate with clear compliance standards and expect partners to follow promotional rules and responsible gambling guidance.

Contact

Interested in partnering with us? Get in touch at [email protected] to start a conversation with our affiliate team.